gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• He is full of gimmicks.
  他很有手腕儿。
• As Paul Johnson, director of the Institute for Fiscal Studies, has also noted, a tax system devoid of principles and rife with gimmicks is unpredictable and so a source of damaging uncertainty.
  伦敦财政研究所（instituteforfiscalstudies）所长保罗约翰逊（pauljohnson）也指出，一套缺乏原则、充满欺骗的税收体制是不可预测的，因此也造成了具有破坏性的不确定性。
• He didn't favor trends or gimmicks.
  他不喜欢流行趋势和噱头。
• Well-worn horror tropes also have provided a laundry list of gimmicks filmmakers need to work around& or use to misdirect audiences anew.
  已经被用滥的恐怖手法也提供了一长串电影导演需绕开或者用来重新误导观众的招数。
• Pick-up lines, language patterns, verbal tricks and gimmicks are NOT enough to get laid in general.
  搭讪路线，语言模式，话术和诡计（gimmick）一般情况下不足以SC。
• The party has not only muddied its message but has also cluttered its political programme with gimmicks.
  这个政党不仅使它的主旨显得扑朔迷离，而且让各种花招充斥它的政治纲领。
• However these are just marketing gimmicks that propagate the myth.
  然而这些只是噱头的营销传播的神话。
• My advice to job seekers is to stop with the tricks and gimmicks and figure out ways to show your value.
  我对求职者们的建议是停止这些噱头、把戏，想办法展现你的价值。
• By including likely future costs, it moves to a new system of upfront accounting that moves away from the alleged "gimmicks and sleight-of-hand accounting" of the Bush years.
  通过将可能的未来成本涵盖在内，奥巴马的预算草案从所称的布什年代“耍花招、玩诡计的会计方法”转向了“提前会计”的新体系。
• A perfectly rendered reality TV show atmosphere, reusing all the gimmicks of the genre!
  完全变得现实电视节目氛围，重用所有噱头的体裁！