merchandising

英 [ˈmɜːtʃəndaɪzɪŋ]

美 [ˈmɜːrtʃəndaɪzɪŋ]

n.  推销; 展销; (根据受欢迎的电影、人物或事件而生产的)衍生产品; 相关产品的销售

现在分词：merchandising　

IELTSBEC经济

Collins.1 / BNC.21682 / COCA.27918

牛津词典

noun

• 推销；展销
  the activity of selling goods, or of trying to sell them, by advertising or displaying them
• （根据受欢迎的电影、人物或事件而生产的）衍生产品；相关产品的销售
  products connected with a popular film/movie, person or event; the process of selling these goods
  1. millions of pounds' worth of Batman merchandising
     价值数百万英镑的《蝙蝠侠》的衍生产品

柯林斯词典

• N-UNCOUNT (与影片、运动队、流行乐队等相关的)附带商品，文化衍生品
  Merchandisingconsists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.
  1. We are selling the full range of World Cup merchandising...
     我们出售世界杯的所有纪念商品。
  2. The club says it will make increasing amounts from merchandising.
     俱乐部称会从衍生商品中获得越来越多的利润。
• N-UNCOUNT 推销;商品拓销;销售规划
  Merchandisingis used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.
  1. Company executives say revamped merchandising should help Macy's earnings to grow.
     公司主管说销售规划改进后应该能够帮助梅西公司提高收益。

英英释义

noun

• the exchange of goods for an agreed sum of money
  Synonym:sellingmarketing

双语例句

• A merchandising firm is one that derives most of its revenue from selling merchandise to customers.
  商业企业的主要收入来自向消费者销售商品。
• Now, motion pictures are the vehicles for even further commercial activity in the form of advertising and merchandising.
  现在，电影是以广告和营销的方式进一步实现商业活动的一个工具。
• But more importantly, it provides them with valuable insight that can help them to refine their merchandising strategies.
  但更重要的是，这给零售商们提供了宝贵的洞察力，可以帮助它们完善其营销策略。
• Business information: Customer lists, pricing data, sources of supply, financial data and marketing, production, or merchandising systems or plans.
  商业信息：客户名单，价格资料，供应来源，财务数据和市场，生产或销售体系或计划。
• Company executives say revamped merchandising should help Macy's earnings to grow.
  公司主管说销售规划改进后应该能够帮助梅西公司提高收益。
• Vertically integrated organization provides total service from our own production to merchandising.
  垂直一体化的组织提供服务，以销售总额从我们自己的生产。
• There are also the less positive aspects of Tourism-the traffic jams and merchandising.
  这种旅游也有一些不太好的地方交通堵塞和商品促销。
• Customers can search catalogs for goods, check status of orders, and personalize content with such online merchandising.
  用户可以搜索的商品目录，检查状态的订单，并与个性化等内容的在线销售。
• The company has bought merchandising rights to the latest Disney film.
  这家公司购买了对最新迪斯尼影片的销售规划权。
• Experience in merchandising function or marketing function in retail or FMCG preferred.
  有零售业或快速消费品行业采购或市场工作经验。