ploy

英 [plɔɪ]

美 [plɔɪ]

n.  计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

• 计谋；策略；手法；花招
  words or actions that are carefully planned to get an advantage over sb else
  1. a clever marketing ploy
     机智的销售策略
  2. It was all a ploy to distract attention from his real aims.
     那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

• a maneuver in a game or conversation
  Synonym:gambitstratagem
• an opening remark intended to secure an advantage for the speaker
  Synonym:gambit

双语例句

• Their complaints are not treated as a ploy any more.
  它们的抱怨现在再也不被视为是一种策略。
• Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
  圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。
• However, if your friend pretends over and over again to try and hit you, you can also enter a habituation learning phase, where you stop flinching, since you realize that it's all just a ploy.
  但如果你的朋友总是假装一次又一次的这样做，你也可能进入到习惯性学习阶段，这时你不再退缩，因为你认识到那仅仅是个假象。
• I think this is just a government ploy to deceive the public.
  我认为这只是政府欺骗公众的手段。
• It's such an obvious ploy for attention.
  这吸引注意力的伎俩太明显了。
• In one sense, this is a dangerous ploy.
  从某种程度上说，这是一个危险的策划。
• If so, it is a ploy to be welcomed.
  如果是这样，这个花招应受到欢迎。
• The ploy, of course, is to hook customers early and stay with them as their incomes rise.
  它们使用此类招术，当然是希望先勾住消费者，这样在消费者收入增长的时候，就会继续使用它们的产品。
• Russia's friendship with China is not just a ploy by their elites.
  俄罗斯和中国的友谊不仅仅是它们的精英所布下的策略。
• It is too early to judge whether the ploy worked.
  要判断这一策略是否有效，目前还为时尚早。